The spectacular implosion of Jaguar Land Rover serves as a damning indictment of the “woke” corporate agenda, which places political posturing above product and alienates core customers. Under design chief Gerry McGovern, the iconic British marque abandoned its luxury heritage to chase fleeting social media trends, replacing engineering excellence with incomprehensible, androgynous marketing crafted for Brooklyn influencers.

The result? A catastrophic 97.5% sales collapse, with a mere 49 vehicles sold across Europe in April. McGovern’s recent firing and unceremonious escort from the building is a fitting end to this era of self-immolation.

This is the inevitable fate when boardrooms surrender to ideological activists, betraying their brand’s soul and driving a once-great company to the brink of irrelevance.

Food for thought:

Is wokeness less effective on products we can afford not to consume? If so, the woke agenda is surely enforced on people and not a choice…