Denmark is proposing a groundbreaking copyright law that legally grants citizens explicit ownership rights over their own face, voice, and body. This initiative is a direct response to the rising threat of AI-generated deepfakes and unauthorized digital replicas.

The legislation aims to establish a clear legal framework where an individual’s biometric data is considered personal property. This would empower Danes to control and potentially monetize their digital likeness, while also providing a stronger legal basis to sue for damages when their image or voice is used without consent to create AI content.

By shifting the legal onus, the law seeks to combat malicious deepfakes used for fraud, harassment, or non-consensual pornography. It represents a significant step in updating intellectual property rights for the AI era, prioritizing individual autonomy over one’s own digital identity.

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